Live Class 1: Digital Marketing Channels and Strategies
Overview of Marketing & Digital Marketing Channels | Understanding Target Audiences | Digital Marketing Funnels | Introduction to PPC Advertising I Digital Marketing Analytics Tools

Live Class 2: Boost Sales with Funnel Secrets
Sales Funnel Stages and Structure | Understanding Customer Journey | Lead Generation Techniques | Nurturing Leads through Email Marketing | Conversion Optimization Strategies

Live Class 1: Facebook Business Page
Creating a Facebook Business Page step by step | Page roles and settings | Optimizing page details for branding and SEO | Using Page Insights to track engagement and growth

Live Class 2: Facebook Business Manager
What is Facebook Business Manager | Create a Facebook Business Manager | Setting up the Business Manager | Domain Verification

Live Class 3: Campaign Goals, Billing Setup, and Policy Guidelines
Understanding Facebook’s Ad Policies | Understanding Facebook Sales Funnel & Campaign Objectives | People, Pages, Ad Manager, Payment Method etc

Assignment: Create and optimize a Facebook Business Page with branding. Create and set up a Facebook Business Manager account along with an Ad Account

Live Class 1: Facebook Advertising
What is Facebook Ads? | Understanding Facebook Ads Ecosystem | The Role of Media Buying in Digital Marketing | Understanding Campaign, Ad Sets & Ads

Live Class 2: Structuring a Facebook Ads Campaign for Success
Bidding Strategies CBO vs. ABO | Understanding Ad Auction System | Manual vs. Automatic Bidding | Ads budget Planning and Strategy | Scaling Methods: Horizontal vs. Vertical Scaling

Live Class 3: Key Metrics and Reporting in Facebook Ads
Understanding essential metrics CTR, CPM, CPC, ROAS, Conversion Rate | Using Facebook Ads Manager for performance analysis | Creating custom reports and breakdowns for deeper insights | Interpreting data to improve campaign decisions and ROI

Assignment: Set Up a Campaign with a Defined Budget & Test Different Bidding Strategies

Live Class 1: Awareness Campaign & Audience Targeting
When to use Awareness as a campaign objective | Choosing Reach vs Brand Awareness | Audience targeting (Behaviors, Interests, Demographics) | Ads Placement

Live Class 2: Driving Quality Traffic with Facebook Ads
Setting up Traffic campaigns for website clicks | Landing page optimization for better results | Audience targeting for high-quality visitors | Measuring CPC, CTR, and link clicks

Live Class 3: Engagement Campaign for Maximum Interaction
When and why to use Engagement as a campaign | Setting up campaigns for messages, video views, and post engagement | Best practices for increasing page likes and event responses | Measuring engagement success and optimizing for conversions or calls

Assignment: Create and save a draft Awareness, Traffic, or Engagement campaign in Ads Manager.

Live Class 1: Lead Generation and App Promotion with Facebook Ads
Businesses that need leads | Setting up Lead Generation | Creating high-converting lead forms | Setting up app install campaigns

Live Class 2: Facebook Retargeting with Custom and Lookalike Audiences
What are custom and lookalike audiences | Custom audiences from our source and Meta source | Creating custom and lookalike audiences | Using custom audience in the ads

Live Class 3: Facebook Pixel & Reategeting
What is Facebook pixel | How to create Facebook pixel | Setup Facebook Pixel on your website | Setup Different Pixel event

Assignment: Create and launch a retargeting campaign using custom or lookalike audiences, and set up a lead generation campaign with a lead form.

Live Class 1: Facebook Commerce and Sales Campaigns
Setting up Facebook Commerce Manager | Creating and managing product catalogs | Setting up conversion and sales campaigns | Retargeting with catalog and dynamic ads | Tracking purchases and improving ROAS

Live Class 2: Advanced Retargeting & Conversion Optimization
Multi-Touch Retargeting Strategies | Dynamic Ads for E-commerce | Conversion Rate Optimization Fundamentals | Landing Page Best Practices | Split Testing for Better Conversions

Live Class 3: AI-Powered Facebook Ads: Tools and Techniques
How Facebook Uses AI for Ad Targeting | AI-Driven Audience Segmentation | AI Copywriting Tools | AI-Powered Design Tools | AI-Based Analytics and Optimization Tools

Live Class 4: Automating Facebook Ad Campaigns with AI

Dynamic Creative Optimization (DCO) with AI | AI Chatbots & Messenger Ads for Engagement | Setting Up Automated Rules & Alerts | AI-Driven Bidding & Budget Allocation | Best Practices for AI Automation in Campaigns

Assignment: Set up a sales campaign using a product catalog and activate AI-powered audience optimization.

Live Class 1: AI in Facebook Ads – The Present & The Future
How Facebook Uses AI in Ad Targeting | AI-Driven Audience Segmentation | Predictive Analytics for Campaign Performance | Case Study: How AI Improves Ad ROI

Live Class 2: AI Tools for Media Buyers & Freelancers
Meta Advantage+ Campaigns & Automated Ad Placements | AI Copywriting Tools for Facebook Ads (ChatGPT, Jasper, Copy.ai) | AI-Powered Design Tools (Canva AI, Adobe Sensei) | AI-Based Analytics & Optimization Tools (Adzooma, Madgicx)

Live Class 3: Automating Facebook Ad Campaigns with AI
Dynamic Creative Optimization (DCO) with AI | AI Chatbots & Messenger Ads for Lead Generation | Setting Up Automated Rules & Performance Alerts | AI-Driven Bidding & Budget Allocation

Assignment: Create an AI-Powered Facebook Ads Campaign & Optimize It Using AI Tools