Growth Hacker's Playbook: Mastering Digital Marketing

Live Class 1: Marketing Objectives, Research, and Target Audience
Topics: Setting marketing objectives | Market & Competitor Research | Understanding the marketing | Funnel & customer journey | Identifying target audience segments | Creating a Buyer Persona

Live Class 2: Digital Marketing Channels and Media
Topics: Developing a value proposition | Deep dive into important terms & metrics in digital marketing | Understanding Media - Paid, Shared, Owned, and Earned | Overview of digital marketing channels - Inorganic and Organic | Choosing the right channel mix for your business | Case studies of each channel

Projects:
1) Develop a Digital Marketing Plan for a Small Business
2) Analyze a Competitor's Digital Marketing Strategy

Live Class 1: Introduction to SEO and On-Page SEO
Topics:Understanding SEO & Google Updates | SEO Myths & Proactive SEO | Ranking Analysis | Content Optimisation for SEO

Live Class 2: Technical SEO Basics
Topics: Introduction to Technical SEO | URL Removal | SEO Mistakes | Manual Actions & Google Penalties

Live Class 1: Off-Page SEO and Link Building
Topics: Off-Page SEO | Link Building Fundamentals | Internal Linking | Backlink Analysis | Link Building Techniques

Live Class 2: Leveraging AI in SEO
Topics: Stay Updated with SEO | Using AI with SEO: Keyword Research with AI | Content Structure with AI | Title & Meta Description with AI

Project:
Keyword Mapping Audit of a Website

Live Class 1: Foundations of Social Media Marketing
Topics: Fundamentals of Social Media Marketing | Company-wise content strategy | B2C vs B2B: Differences and Approaches | Channel-wise content strategy | Content Marketing using AI: Idea generation, content creation & automation

Live Class 2: Understanding Channels and Metrics
Topics: Understanding the algorithms of different channels | Metrics for Social Media Marketing | Case studies from some B2C brands | Content formats on social media

Live Class 1: Marketing on Popular Platforms
Topics: Marketing on YouTube | Marketing on LinkedIn | Marketing on Instagram | Marketing on Twitter

Live Class 2: Practical Strategy and Performance Tracking
Topics: Advanced strategies for multi-platform campaigns | Tracking performance metrics and ROI | Optimization strategies for platform-specific campaigns

Projects:
1) Create a content calendar for a real business and produce social media content using AI Tools.
2) Create a social media progress report to present to senior marketing management.